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MDP's
Guest Lecture
Industrial Visit
National Conference on "Challenges & Opportunities for Sustainability &
Inclusive Growth in the Emerging Business Environment"
The world is now even more focused on aspects such as inclusive
growth & sustainability. For businesses & other stakeholders, there is a
paramount priority to equate growth with these dimensions. Besides this,
organisations are expected to deliver effectively to the communities around also
by engaging in adequate CSR initiatives & to do so ethically. In the recent
past, we know of what happened to those gigantic corporations that compromised
on ethics & scruples and had to bite the dust despite being admired & revered in
the business for several decades.
India had experienced appreciable growth rates prior to 2008,
however consequent to the recessionary phase post 2008, the picture has not been
promising, the GDP growth for the 4th Quarter of 2011-12 being 5.3 %. The rating
outlook by agencies such as Moody's, S&P etc have also not been encouraging. In
this backdrop, how do we achieve significant growth along with enhanced
inclusiveness and sustainability?
The National Conference on “Challenges & Opportunities for
Sustainability & Inclusive Growth in the Emerging Business Environment“ is a
forum where Corporates, Academicians, Students, Research scholars and others
converge to debate on the issues pertaining to the main theme of the conference.
Seminar on Financial Planning
“Financial Inclusion and Challenges
involved”
Inclusive development is gathering momentum across the world.
Inclusive development is based on two major premises viz. i) social inclusion
and ii) financial inclusion. The development planning process is concerned about
increased social welfare and well being of the people. Financial Inclusion is
imperative for social inclusion. Despite government policies and measures, a
large section of the country's population is financially excluded. Majority of
farmers ,daily wage labourers & petty traders need formal financial services.
Only thirty thousand villages out of six lakh villages have a bank branch. Only
forty per cent of the country's 121 crores people have a bank account and nine
out of ten people do not have insurance. Debit cards cover only thirteen per
cent of the population while credit cards a mere two per cent. As a nation, more
than six decades after independence, we are still underbanked.
The fact that we have fallen far short of expectations, has forced the
government and the policy makers to rethink and chart out alternate paths
forward to achieve financial inclusion. The uniqueness of the Indian financial
inclusion story is its size in terms of number of programs implemented and the
number of beneficiaries.
The aim of this seminar is to address the multitude of issues concerning the
Indian financial inclusion story. Experts from the Janalakshmi bank which is a
reputed microfinance institution, research scholars, academicians, economists
etc. will be sharing their views and opinions during the one day seminar. This
seminar is an excellent forum for banking executives associated with financial
inclusion projects, research scholars, self help groups (SHGs), private, and
other non-governmental organizations to enlighten themselves with opinions,
perspectives and deliberations of the experts in this field . It will also
provide an opportunity for the participants to formally or informally share
their hands-on experiences with financial inclusion.
Workshop on Corporate Cross Cultural
Diversity
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Do
you believe that many/most international expats in Bangalore live in
protected enclaves, interacting with their Indian counterparts in a strictly
professional context? Can there be a balance between the comforts
ofghettoization of hanging out with one's own and mingling locally?
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Do you see yourself contributing to the cultures of
Bangalore? If so, how?
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Does globalization contribute to values liberalization?
Opening up doors to gender equity and human rights discourse?
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Do you believe that interactions with local communities
should be a two way street? Have you learned anything from the cultures of
Bangalore?
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Do you believe that international expats should learn a local
language in Bangalore, e.g. Kannada or Hindi?
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What do you think of accent neutralization courses for
Indians working in call center BPO's and other MNC's? Is that patronizing
and neo-colonial?
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How do you relate to the infrastructure problems of BLR? Can
you be part of a solution? If so, how?
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Do you feel that you are given a special privileged position
in the company/community, because of your expat status? 'White privilege'
(Peggy Macintosh) , for instance? 'Positive' stereotyping?
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What are some of the areas of culture shock that you've
experienced in Bangalore (food, hygiene, relationship between the sexes,
road anarchy etc.)?
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What, if any, is the CCD policy of your organization (if
relevant to you as a professional in Bangalore)? Strengths and weaknesses?
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Differences between 'multiculturalism' Western-style which is
a pro-minority sequel to affirmative action and civil rights, and the Indian
corporate approach, which is largely about 'grooming' and sensitizing
associates and trainees vis-à-vis Western partners and clients.
Customer Relationship Management -
Applications and CRM Analytics
Customer relationship management (CRM) is a widely-implemented
strategy for managing a company's interactions with customers, clients and sales
prospects. It involves using technology to organize, automate, and synchronize
business processes—principally sales activities, but also those for marketing,
customer service, and technical support. The overall goals are to find, attract,
and win new clients, nurture and retain those the company already has, entice
former clients back into the fold, and reduce the costs of marketing and client
service
The three phases in which CRM support the relationship between a business and
its customers are to:
1. Acquire
2. Enhance
3. Retain
The use of a CRM system will confer several advantages to a company:
Quality and efficiency
Decreased costs
Decision support
Enterprise agility
Relevant analytics capabilities are often interwoven into applications for
sales, marketing, and service. These features can be complemented and augmented
with links to separate, purpose-built applications for analytics and business
intelligence. Sales analytics let companies monitor and understand client
actions and preferences, through sales forecasting and data quality.
CRM (customer relationship management) analytics comprises all programming that
analyzes data about an enterprise's customers and presents it so that better and
quicker business decisions can be made. CRM analytics can be considered a form
of online analytical processing (OLAP) and may employ data mining. As Web sites
have added a new and often faster way to interact with customers, the
opportunity and the need to turn data collected about customers into useful
information has become generally apparent. As a result, a number of software
companies have developed products that do customer data analysis.
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